Skills: Branding, Lettering, Web design
"'Wai' is water and 'Pia' beer in hawaian.
But Waipia is more. It is surf and sand and friends. But is not only what you feel or what you were, it's what you believe or what you love too".
This is Waipia, the brave project of two young galician surfers. They opened the first surf school in O Grove (Rías Baixas, Galicia) in 2012, a place where nobody surfed back then. Since then, their dream has been to establish their own clothing brand. Their atlantic attitude and their passion for surf brought this project to life, mixing a classic hawaian surf style with modern lettering and illustration and a bit of touch of the local spirit. A Southwest Galician Brand, born in Rias Baixas, inspired in Hawai, soaked by the Atlantic Ocean.
Visit the web
(and maybe you can take a look at the shop ^-^)
Local and tradicional products spirit mixed with tiki and hawaiian surf style.
Nothing formal, something dinamic, that flows... like the ocean.
The idea was create an umbrella brand that represents the Clothing Brand but other sub-brands too. It has to be flexible to allow to create another versions of the logo (like lettering) and uses of colors. The logo has a typographic game with the 'A's, matching the hawaiian and galician types styles framed in a surf board-like shape.